Forest of Ideas for TD Bank
Agency Diamond Integrated Marketing
Creative Director Mark Vandervoet
Art Director Darryl Graham
2012 Bronza CMA Award, Intrgrated Campaign
Project Overview
CHALLENGE
The Green Living Show showcases eco-friendly products, concepts, and more while TD Bank has pledged to reduce paper usage and safeguard additional forest habitats.
The concept aimed to unite individuals in raising awareness, providing education, and exchanging ideas to conserve the environment.
SOLUTION
Develop an app where users input their ideas, visually represented on-screen. As more ideas are shared, the virtual forest expands progressively.
Produce graphics and instructions for developers to follow.
The App
Initial step: Users input their ideas into the app, triggering subsequent stages.
The Main Screen
As more ideas were shared, the forest on the main screen grew exponentially, showcasing everyone's contributions for all to see.
